Social media management contracts should clearly define who approves content, what happens if the manager posts something damaging, and who owns the accounts. Without a written agreement, disputes over content ownership, account access, and termination are common.

• Account ownership: ensure client retains access to all accounts at all times
• Brand voice guidelines: essential to define to avoid off-brand content
• Approval workflows: client approval vs manager discretion — define clearly
• ASA: any paid promotions must be disclosed regardless of who manages account
• GDPR: DMs and follower data are personal data — data processing agreement may be needed

Legal reference: ASA CAP Code; UK GDPR; Supply of Goods and Services Act 1982