Music videos are a marketing tool for the artist/label. Copyright in the video typically belongs to the label or artist — not the director — though the director retains moral rights. DDEX (Digital Data Exchange) standards apply to music video metadata for streaming platforms.

• Copyright in video: typically owned by label — director contributes creative services only
• Director's moral rights: right to be credited as director — cannot be waived easily
• Budget breakdown: creative fee, equipment, cast, locations, post-production — define clearly
• Delivery: streaming platforms require specific file specs (H.264, 4K etc.)
• Making-of content: who owns behind-the-scenes footage?

Legal reference: Copyright, Designs and Patents Act 1988; DDEX standards; MPAA clearances