A brand ambassador is a longer-term relationship than a one-off influencer deal. The ambassador represents the brand consistently over an extended period. Exclusivity in the same category is common. ASA disclosure rules still apply to all paid posts.

• All paid posts must carry #ad or equivalent disclosure
• Exclusivity in brand category is common — prevents work with competitors
• Image rights: brand needs rights to use ambassador's likeness
• Brand safety clauses protect both parties
• Revenue share vs flat fee: consider which aligns incentives better

Legal reference: ASA CAP Code; CMA Consumer Protection Regulations 2008